Sometimes, we have time to promote!

Even as our bowling center is under construction, we are promoting! Below is a news release sent out to local media. We believe it reflects our philosophy!

IN TOUGH ECONOMIC TIMES, PEOPLE BOWL!
Menomonee Falls, WI--When the economy is in the dumper, people bowl, according to the owner of a new bowling center in Menomonee Falls.

“The natural reaction in tough economic times is to tighten the purse strings, and cut back on entertainment expenses,” said Gregory J. Kaiser, co-owner of Classic Lanes-Menomonee Falls, set to open Labor Day weekend. “But bowling is such an inexpensive activity—only a few dollars a game—that it offers one of the few affordable opportunities to relieve the stresses of everyday life, and have fun.

“It is truly cheap, but rewarding, entertainment,” he said.

The cost of spectator sports has risen rapidly in recent years, making them unaffordable for many people. “But bowling offers the opportunity to socialize, exercise, and just have fun,” said Kaiser. “And at the end of the day, our customers go home with change in their pockets. Their budgets are not wiped out by bowling.”

Bowling also offers an alternative to what Kaiser calls “electronic gadget addiction.”

“How many kids do you see constantly texting on their cell phones, never looking up and acknowledging those around them?” he asked. “How many people spend hours at home on their computers, e-mailing and instant messaging their friends, families, and colleagues?”

Bowling not only gets people off their phones and their computers, it gets them off the couch and out of their homes. “Bowling is a game that requires skill and concentration,” Kaiser said. “You can’t bowl while texting on your phone. You need to turn off the phone, put it away, and focus on delivering the ball to the pins.

“And if you break another bowler’s concentration with a ringing cell phone, there will be consequences,” he adds with a chuckle.

For families, bowling provides the opportunity to strengthen relationships.

“Remember the old saying, ‘The family that plays together, stays together?’” Kaiser asked. “I would take it one step further, and say, ‘The family that bowls together, thrives!’ When you bowl as a family, the focus is not only on the game, but on other family members. You communicate. You enjoy each other’s company. You have fun together. And because bowling is so cost-effective, you can have family nights often!”

Bowling also provides senior citizens an opportunity to stay active.

“Studies show an active senior has an active mind,” Kaiser said. “I know many seniors are on fixed incomes, and they have to make every penny count. But it is also important for seniors to get out of the house, and socialize with their peers. For many, bowling is not only affordable entertainment, but also an outlet for exercising the mind and body.”

Kaiser has no predictions for when the economy will improve. “During Prohibition, the bowling business grew simply because even if people couldn’t drink, they wanted some form of entertainment,” he said. “I believe that in these tough economic times, people need entertainment. They will flock to entertainment that is affordable, such as bowling.”

Classic Lanes-Menomonee Falls, owned by Classic Falls Bowling, Inc., is rebuilding the former AMF Lanes, located at N85W15900 Appleton Avenue. The facility will have 24 bowling lanes, a bar and restaurant, and a small hall for parties, meetings, and other gatherings. The corporation is led by Gary Daroszewski and Greg Kaiser, two well-known Wisconsin championship bowlers. The center is scheduled to open Labor Day weekend. For more information, or to monitor the construction process, visit the bowling center’s blog at www.classiclanesmf.blogspot.com.